NG All projects
Case Study · 02 / 08

Avianca Travels · Motion Design

Avianca Travels
Switzerland

A 40-second motion graphics infographic turning Switzerland travel facts into pure visual storytelling — no voiceover, just design.

01

Overview

Infographic storytelling through motion.

A 40-second motion graphics promo created in After Effects to showcase a travel package to Switzerland. The video uses kinetic typography, animated facts, and strong visual rhythm to create excitement and highlight the destination — without relying on voiceover or a presenter.

As the Motion Designer, I led the full creative process from research and storyboarding to animation and final edit. The result is a fast-paced, engaging infographic-style video designed to capture attention and inspire travel.

Client
Avianca Travels
Category
Motion Graphics
Year
2026
Runtime
40 seconds
Format
Travel infographic video
Tool
After Effects
02

Objectives & Challenges

Selling a destination without saying a word.

The challenge was communicating destination appeal within a strict 40-second runtime using only visuals — no voiceover, no text-heavy slides. Every second had to earn its place.

Primary Objectives

  • Attract potential travellers with engaging visual facts about Japan
  • Build destination excitement without relying on voiceover
  • Create a fast-paced infographic that holds attention end-to-end
  • Highlight 8 key facts covering culture, food, safety, and scenery
  • Position Japan as a compelling and memorable travel choice

Key Challenges

  • 40-second runtime — every beat counted, no room for padding
  • No voiceover — motion and typography had to carry all meaning
  • Information density — 8 facts without feeling rushed or cluttered
  • Visual variety — keeping the piece fresh across different fact types
  • Brand alignment — travel-market polish within a student production context
03

Process

Four stages from brief to final frame.

  1. 01

    Research

    Identified eight compelling facts about Japan across food culture, technology, cherry blossoms, clean cities, safety, traditions, scenic destinations, and the travel package itself.

  2. 02

    Storyboard

    Sketched the narrative arc, planned fact sequencing for emotional pacing, and defined the visual language — icon style, typography weight, and transition rhythm.

  3. 03

    Motion Design

    Built all animations in After Effects — kinetic type reveals, icon entrances, data visualisations, and layered transitions. Illustrator assets were imported for all vector icons.

  4. 04

    Final Edit

    Refined timing, pacing, and visual hierarchy. Ensured the 40-second runtime held energy from open to close, then exported and uploaded to YouTube.

04

Deliverables

What was shipped.

01

40-Second Promo Video

Final motion graphics infographic video — full animation, sound design, and export-ready for YouTube and social distribution.

02

Research Document

Curated highlights document covering 8 compelling Japan travel facts — the content backbone for every motion beat in the video.

03

Storyboard Panels

Full storyboard mapping narrative arc, visual sequence, timing, and transition intent across the entire 40-second runtime.

Tool Stack After Effects Illustrator Photoshop Motion Graphics Storyboarding
Final Deliverable · 40-Second Promo