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Case Study · 03 / 08

AIR Jordans · Motion Design

AIR Jordans
Product Promo

A one-minute motion graphics product showcase designed to highlight the iconic style, energy, and appeal of AIR Jordans.

01

Overview

Iconic sneaker culture. Sixty seconds. No voiceover.

A one-minute motion graphics product showcase created in After Effects to highlight the iconic style and cultural impact of AIR Jordans. The goal was to capture attention quickly, showcase key design details, and maintain strong visual energy throughout the entire piece.

As Motion Designer, I led the full production process — from developing the concept and storyboarding key scenes to animating in After Effects and refining the final edit within the one-minute runtime.

Client
AIR Jordans
Category
Motion Graphics
Year
2026
Runtime
1 minute
Format
Product promo video
Tool
After Effects
02

Objectives & Challenges

Turn sneaker culture into motion — in sixty seconds.

Showcasing an iconic sneaker through motion alone required a bold and energetic visual approach. Every transition, text reveal, and movement had to amplify the product’s style, legacy, and appeal.

Primary Objectives

  • Highlight the iconic design and identity of AIR Jordans
  • Create strong visual energy throughout the full minute
  • Build a bold typographic and colour system for the piece
  • Deliver a polished product-grade motion piece without voiceover
  • Deliver a polished, premium product showcase without voiceover

Key Challenges

  • Making product features feel dynamic through motion design
  • Sustaining pace and excitement across a 60-second runtime
  • No voiceover — visuals and typography tell the full story
  • Balancing detail and speed without feeling rushed
  • Creating a premium sportswear-inspired visual style from scratch
03

Process

Five stages from concept to final cut.

  1. 01

    Research

    Explored AIR Jordans history, design language, and cultural impact to identify the strongest elements to highlight through motion.

  2. 02

    Concept

    Developed a product-focused narrative that balanced style, performance, and brand energy while creating flow without voiceover.

  3. 03

    Storyboard

    Mapped key product reveals, transitions, and hero moments. Defined the typographic system, colour palette, and motion direction before production.

  4. 04

    Motion Design

    Built all animations in After Effects — dynamic text, product reveals, transitions, and energetic movement designed to match the AIR Jordans identity.

  5. 05

    Final Edit

    Refined pacing, timing, and visual hierarchy. Delivered a polished one-minute showcase where every second added impact.

04

Deliverables

What was delivered.

01

Storyboard Panels

Full visual storyboard outlining product reveals, scene transitions, and pacing across the complete one-minute runtime.

02

Motion Graphics Animation

Complete After Effects production featuring dynamic typography, product animations, seamless transitions, and full motion design execution.

03

Final 1-Minute Video

High-quality export-ready showcase video — polished, energetic, and created for portfolio presentation and digital sharing.

Tool Stack After Effects Illustrator Photoshop Motion Graphics Visual Direction
Final Deliverable · 1-Minute Promo